1. Incorporate Keywords into URLs
This practice grants search engines a certain weight to URLs containing keywords. However, avoid keyword stuffing, as it may cause search engines to misclassify your content as spam, ultimately backfiring.
2. Keep Content Simple and Easy to Understand
Simple URLs are easier for users to remember and search for, enhancing user experience.
3. Concise and memorable
The simpler the URL, the higher its quality. Imagine promoting it online, reading it aloud during calls, or printing it on business cards—doesn't a concise URL achieve promotional goals more effectively, boosting brand visibility? No one wants to strain to remember a string of complex symbols.
4. Static URLs
Static URLs offer significant advantages over dynamic ones. Users dislike seeing URLs with special symbols like ?, &, and =, as these create confusion.
5. Prioritize Descriptive Text Over Numbers
Descriptive text in URLs feels more approachable than numbers. For example, “seo/seoxuexi/” is clearly easier to understand and remember than “/1645/cat113/”. Even if the text isn't a keyword or directly related content, using words improves efficiency. URLs containing words make it easier for workers to locate them during tasks.
6. Avoid Subdomains
First, subdomains appear complex and contradict URL simplicity.
Second, search engines treat main and subdomains separately for link equity and trust. While using a few domains with internal links is generally harmless, be mindful of potential drawbacks.
7. Minimize Directory Levels
Apply simplicity to directory structures. Eliminate unnecessary directories (words, letters) that degrade user experience and cause confusion.
8. Maintain consistency
Adopt a unified format site-wide. Avoid making specific sections appear unique or overly decorative. Strictly adhere to established URL conventions from the outset. This ensures users and developers can instantly grasp directory and page structures.
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